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Secret Shopping in Higher Education for Vendor Management

  The below is a snippet from a recent Inside Higher Ed article, “Checking on Vendors” by Lindsay McKenzie. Universities are turning to secret shoppers, not to spy on competitors, but to keep tabs on third-party vendors that run key functions like admissions. In the competitive world of college admissions, first impressions are crucial. But … Continue reading Secret Shopping in Higher Education for Vendor Management

Colorado State University Global Campus Drives Student Satisfaction with Mystery Shopping

  Higher education has been forced to evolve quicker than ever before. With new technologies, availability of information and choices for students for alternative learning, colleges and universities have had to adapt quickly to stay competitive and draw the desired enrollments. Maybe the most radical change is the evolution of online universities and the increased … Continue reading Colorado State University Global Campus Drives Student Satisfaction with Mystery Shopping

CampusFeedback and Campus Share Announce Partnership

  Partnership will provide higher education new assessment and market research methods along with actionable plans to improve enrollment and admissions processes. We are pleased to share the news of a partnership between CampusFeedback and Campus Share, offering clients an innovative way to measure higher education enrollment systems and processes, including marketing and communications efforts. … Continue reading CampusFeedback and Campus Share Announce Partnership